It’s true that news values are not absolute for all sporting news. Sports news is always a blend of sensation and description of real events. Different sports channels and periodicals use the element of sensation and treat their content to capture their target audience.  

The main intention of any sports journalist is to attract a large number of sports fans towards the sports news. To make the news more authentic they also add latest versions of the outclass sportsmen.  Any sugar quoted news can get the maximum coverage on the electronic media because it will attract a huge number of audiences. But it’s all timely.

Any news which is authentic and objective always serves the target audience and remains in focus whenever any debate starts on the event/issue.

It’s a misconception that sensational news is the most read and viewed content among general masses. If news is based on solid information, such news can never be ignored.